Over the last year, the Board of Directors talked about branding: who we are and who we want to be. We reviewed the IAIP Mission, Vision, and Value Proposition statements and found them to still be relevant.
When going over these statements, three words came to mind – Building, Futures, Together. Each word individually relates to Insurance Professionals as an association, to our members, and our Corporate Members, Partners, and Sponsors.
But when put together, Building Futures Together becomes a much stronger statement. It says Insurance Professionals is committed to helping you, me, the association, our Corporate Partners, Members, and Sponsors to succeed by working together.
This has been the focus of Insurance Professionals from the beginning, supporting each other and helping one another succeed, so it’s only fitting to use Building. Futures. Together, as the Insurance Professionals’ new tag line.
The updated tag line will be incorporated into our brand-new website, which will be launched in the coming months. The new website uses a new platform that includes a built-in LMS system, so the single sign-on will be back. We are working with our Ngage partners to make the new website as “user-friendly” as possible.
So, to build something, you need building blocks. This year, the Board will be focusing on the building blocks of Education, Communication, Engagement, and Leadership. Watch the Today’s Insurance Professionals Blog for posts outlining each of these areas in more detail.
I am excited for the upcoming year and see many opportunities for growth. The plans are set, and now it’s time to roll-up our sleeves and start building an even greater association.
Lisa R Hardin, CPCU, CPIW, AIC, AIS, ACR, AINS, SCLA, CLP, DAE
IAIP International President