Brenda McDermott, CPCU, CLP, SCLA, CIIP, SCLA, ARM, AIDA, AIC Think about brands. Businesses and products have brands to help differentiate themselves from their competitors. Some products’ brands become synonymous with the product itself. Think: Band-Aid. A brand is how your products, vision and content are perceived by others. A brand not only differentiates you,

Stephanie Oakes, AINS, CLP Most of us understand that adults learn differently than younger people. But what are those differences? How important is it for anyone developing and delivering content for adults to consider adult learning theory? Andragogy, adult learning theory, is an approach to learning that is focused on adult learners. These main points

By Marisa Petrella, CLP This is a place I thought I would never be in my life. Unemployed after working for a company for 25 years. The worst part of this journey is trying to find a new job after a one-year blip at a company that never wanted me working there to begin with.

The 2024 IAIP Convention began with inspiration and enthusiasm as our dynamic keynote speaker taught us that deflate, relate and elevate is the formula to create connection from chaos. The Ignite panelists shared with us an engaging and, at times, humorous state of the industry discussion including everything from talent acquisition to inflation. And every

By Geraldine Plott, CPCU, FCLA, SCLA, AIC, ARM, AIS, AINS, CIIP, DAE, CLP-A A recent article from the Bank of America stated that our industry, as well as all businesses, are not alone in the fight against cybercrime. Colleges and universities have unique characteristics that make them a prime target to cybercrime. This is evidenced